It’s clear that social media marketing has grown dramatically during the last few years and that with an increase of than 800 million active users, the amount of Facebook users is easily a lot more than twice the size of the complete population of the United States Xổ số Caxeng!
Its growth has been astronomical now, millions of people are posting more personal and business information online than ever before. It’s happening at lightning speed with thousands of posts, tweets and uploads occurring every hour.
Recent research conducted by the Australian Interactive Media Industry Association (AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10) indicates, that “62% of Australian Internet surfers use a variety of social media marketing sites, with many visiting every day and most at least several times a week.” It’s no real surprise that with the millions of prospective customers from across the world using these sites, each day, that so many businesses are determined to include social media marketing into their marketing mix. Nonetheless it also important to get a knowledge of how these sites are increasingly being used and what’s involved in maintaining or resourcing your organization presence on these sites. Your online footprint can stick around for some time so don’t underestimate how this can affect the perception of your brand on the market place. Spend some time upfront thinking about whether social media marketing is right for the business.
1. Seek first to comprehend – It is crucial that you understand the fundamentals of how is social media actually works and how it’s being used. What exactly are people and businesses doing with social media? What gets them results? A few of you may be thinking, how do I do this? Perhaps Social Media Brand Management agency could consider trying it out on your own by setting up a personal account, then testing a few of the features, or get yourself a trusted friend showing you their account and guide you through. Alternatively there are so many resources and ‘how to’ items online about social media, that you could run a explore Google or on YouTube on a specific topic of interest watching the video tutorials to obtain informed.
2. Understand your purpose – What’s your purpose is for using social media? What do you desire to achieve for your business by it? It’s really important that you identify your purpose for getting involved in social media (or any other marketing activity for that matter). You need to work out why you are taking part. What do you be prepared to achieve? Do you simply desire to build brand awareness, engage with your customers or identify new sales opportunities? Remember to be realistic about what you believe you will be able to attain.
3. If you decide to engage in social media, which sites are best for you personally? – With the plethora of social media sites available, those are best for the business? Consider where your market would socialize online, and think about the period of time and resources you would realistically be able to invest in maintaining and administering your site presence. Those are right for you? You will probably find that some certainly are a better fit than others.
4. Quality Content – If you decide that social media is right for the business, carefully consider the amount and quality of information you need to share in the online sphere. Remember it will probably stay there for years, so you must make sure it accurate and reliable information that’s valuable to your market. It must be relevant, otherwise people won’t read it.
